Why is it important to hydrate the skin before applying makeup?

Hydrating the skin before makeup application is crucial because it creates a smooth and even surface, allowing the makeup to adhere better and look more seamless. When the skin is well-hydrated, it plumps up, filling in fine lines and imperfections, which helps to create an ideal base for foundation and other products. This smooth canvas not only improves the overall appearance of the makeup but also promotes a more polished and professional finish.

Having hydrated skin also contributes to better blending of products, enhancing their effectiveness and longevity. When the skin is dry, makeup can settle into creases and highlight texture, which is often undesirable. Therefore, starting with well-moisturized skin lays the foundation for a flawless makeup application, ensuring that colors go on more evenly and last longer.